Academic Experience

Learning by Doing

The program curriculum is designed to accommodate the realities of part-time students who are running a business, while learning how to grow their business. Hence, it must be practical, flexible, rigorous, and achievable at the same time. The curriculum is encapsulated in 7 progressive terms: 

Terms 1-2: The Entrepreneur’s Toolkit – Focus on Fundamentals. This is where students will evaluate key areas of the business, with a bias to action and quick course corrections. 

Terms 3-4: Building a Solid Foundation – Professionalizing and Systematizing. During this period, students will design and begin to build a sustainable enterprise via a self-regulating operating system. 

Terms 5-7: Crafting a Strategic Growth Trajectory – Scaling and Sustaining. Students will gain in-depth understanding of business context and emerging trends in order to identify untapped markets, spur innovation, and unlock capital.



  • Introduction to Entrepreneurship
  • Strategic Thinking
  • Understanding Financial Performance
  • Personal Effectiveness and Self-Mastery
  • Leveraging and Managing Regulatory Requirements
  • Strategic Marketing 1
  • Financial Management Basics
  • Managing for Efficiency & Effectiveness
  • Market Analysis: Understanding the Power of Customer


  • Operations Management Entrepreneurship Laboratory 1
  • Organizational Behavior 101: Managing People for Performance
  • Strategic Management
  • Economics for Entrepreneurs 1
  • Strategic Brand Management


  • Strategic Negotiations: Winning the Future
  • Financial Management Entrepreneurship Laboratory 1: Profitability and Budget
  • Supply Chain Management
  • Life Planning Entrepreneurship Laboratory
  • Strategy Entrepreneurship Laboratory 1
  • Innovation


  • Marketing Entrepreneurship Laboratory 1: Marketing Campaign
  • Financial Management Intermediate
  • Human Resource Management
  • Operations Management Entrepreneurship Laboratory 2
  • Creating and Implementing Growth Strategies
  • Entrepreneurial Finance and Valuation Part 1
  • Human Resource Entrepreneurship Laboratory: HR Manual


  • Operations Strategy for Growth
  • Marketing in the Digital Era
  • Innovation Entrepreneurship Laboratory 3
  • Economics for Entrepreneurs 2
  • Strategic Information Management
  • Strategy Entrepreneurship Laboratory 2
  • Gearing for Growth
  • Organizational Leadership and Change Management


  • Financial Management Entrepreneurship Laboratory 2: Variance Analysis and Budget Re-forecasting
  • Institutionalizing Innovation
  • Enterprise Risk Management


  • Entrepreneurial Finance and Valuation Part 2
  • Conversations about Going Global
  • Marketing Entrepreneurship Laboratory 2: Corporate Strategy
  • Strategic Information Management Entrepreneurship Laboratory
  • Governance, Responsibility, Sustainability, and Ethics
  • Business Strategy Game
  • Financial Management Entrepreneurship Laboratory 3: Valuing your company


On-campus classes

Bring the world of leadership and business, and yours, to the classroom

AIM is a participative learning institution, with stimulating class discussions at the core of most classes. On-campus sessions involve a mix of case method and lecture discussions, simulations, and workshops that require students to prepare before class and to actively participate in class discussions.

Entrepreneurship Laboratories (E-Labs)

Where your business is your laboratory

A significant number of academic credits are earned through Entrepreneurship Laboratories (E-labs), where students are expected to present how their classroom learnings are being applied to their respective businesses. These E-labs encourage students to examine and critique the way they put theory into practice, while professors and mentors provide constructive insights as well as guidance for improvement.