The goal is to discuss the major concepts, methods, and tools that help marketers develop and implement effective digital marketing plans. Multiple topics will be discussed to enable students to think like digital marketing strategists. This course provides students with the strategic knowledge to guide firms in a digital world that is overflowing with data on consumers, brands, and competitors.

Topics include Search Engine Optimization, Search Engine Marketing, Social Media Communications, Social Media Marketing, Viral marketing, Influencer Marketing, Digital Branding, and AI in Marketing.